H.266/VVC is here

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https://newsletter.fraunhofer.de/public/a_17386_GNwDL/file/data/1793_Logo_new_standard_H.266_VVC.jpg

After devoting several years to its research and standardization, Fraunhofer HHI (together with partners from industry including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony) is celebrating the release and official adoption of the new global video coding standard H.266/Versatile Video Coding (VVC). This new standard offers improved compression, which reduces data requirements by around 50% of the bit rate relative to the previous standard H.265/High Efficiency Video Coding (HEVC) without compromising visual quality. In other words, H.266/VVC offers faster video transmission for equal perceptual quality. Overall, H.266/VVC provides efficient transmission and storage of all video resolutions from SD to HD up to 4K and 8K, while supporting high dynamic range video and omnidirectional 360° video.

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[B]Today, compressed video data make up 80% of global Internet traffic. H.266/VVC represents the pinnacle of (at least) four generations of international standards for video coding. The previous standards H.264/Advanced Video Coding (AVC) and H.265/HEVC, which were produced with substantial contributions from Fraunhofer HHI, remain active in more than 10 billion end devices, processing over 90% of the total global volume of video bits. Both previous standards were also recognized by collectively three Emmy Engineering Awards for contributing substantially to the progress of television technology.

Through a reduction of data requirements, H.266/VVC makes video transmission in mobile networks (where data capacity is limited) more efficient. For instance, the previous standard H.265/HEVC requires ca. 10 gigabytes of data to transmit a 90-min UHD video. With this new technology, only 5 gigabytes of data are required to achieve the same quality. Because H.266/VVC was developed with ultra-high-resolution video content in mind, the new standard is particularly beneficial when streaming 4K or 8K videos on a flat screen TV. Furthermore, H.266/VVC is ideal for all types of moving images: from high-resolution 360° video panoramas to screen sharing contents.

“After dedicating almost three years toward this standard, we are proud to have been instrumental in developing H.266/VVC," says Benjamin Bross, head of the Video Coding Systems group at Fraunhofer HHI and editor of the +500-page standard specification of H.266/VVC. “Because of the quantum leap in coding efficiency offered by H.266/VVC, the use of video will increase further worldwide. Moreover, the increased versatility of H.266/VVC makes its use more attractive for a broader range of applications related to the transmission and storage of video.”

"If you consider that Fraunhofer HHI already played a key role in the development of the previous video coding standards H.264/AVC and H.265/HEVC, then we are happy with the fact that more than 50% of the bits on the Internet are generated by a Fraunhofer HHI technology,” adds Dr. Detlev Marpe, head of the Video Coding and Analytics department at Fraunhofer HHI.

A uniform and transparent licensing model based on the FRAND principle (i.e., fair, reasonable, and non-discriminatory) is planned to be established for the use of standard essential patents related to H.266/VVC. For this purpose, the Media Coding Industry Forum (MC-IF) was founded. In addition to Fraunhofer Society, the MC-IF now includes +30 companies and organizations. The new chips required for the use of H.266/VVC, such as those in mobile devices, are currently being designed. Dr. Thomas Schierl, head of the Video Coding and Analytics department at Fraunhofer HHI, announced “this autumn Fraunhofer HHI will publish the first software (for both encoder and decoder) to support H.266/VVC.”[/B]

These are just cartels looking to force people into buying electronics they don’t really need. Most TVs have an issue playing H.265, alafu wanaleta H.266? So your current TV is already obsolete. For you to play this new standard, you must buy a new one, unless it’s a smart TV that can receive firmware updates.

x265 40 minute show ni 170mb.
sasa unasema x266 itakuwa 85mb?

good news for sisi hoarders

Iyo itahitaji tu hardware mpya. Sioni updates ikitoboa iyo. But still, its good news meaning 4k 2hrs tutapata na 1GB

Stop the FOMO :D:D:D. Sisi poor home theatre enthusiasts need VVC and AV1 for those blurays pale Pirate Bay. Kama ni TV tutabuy…ama the next gen Mi Box and the problem is gone :D.

hehe true, hata software decoding older machines lazima zitahema

The same H.266 will also be used in next gen broadcast tv ATSC 3.0 This will enable you to watch 4k fta broadcast tv. It also incorporates HDR and a refresh rate of 120hz among others.

Whats more you can even redistribute the signal via broadband networks to your phone and tablet… but you need to upgrade to an atsc 3.0 compatible tv or buy an external box… sounds good but still a long way ikuwe adopted huku. See more details here

https://www.google.com/amp/s/www.digitaltrends.com/home-theater/atsc-3-0-ota-broadcast-standard-4k-dolby-atmos/?amp

But will our broadcasters air quality 4k content? Ama mtaona ma afro sinema in UHD :D:D:D

Unless you watch local channels, then that should be the least of your worries right now.

Mimi bado niko kwa mkv na mp4…

cabt complain

those are containers both of which support x265 codec

Sony with their reputation have most of their home theatres incapable of playing h.265 yet skuizi watu wengi hudownload those mkv files because of convenience. Story ya kununua physical DVDs/CD inaisha. h266 machine gani itacheza?

Naona nikowa stuck hapo for sometime. Iyo format latest watu wanasema hazichezi kwa tv

Mi box ikona bitorrent kwa play store, nimekuwa nikiicheki for sometime na I like what I see

you won’t be seeing it anytime soon juu bado hakuna devices ziko na support on a hadrware level, and it will take some time to gain popularity in the piracy scene, mahali itaanza kuwa muhimu ni 8K movies zikianza kutokea

While I am aware these could be an inconvenience to many people, just have a smart TV with at least 8 gigs internal memory. Download your movie and send it to your TV through the Send To TV App and all is done. Home Theatre ni ya sound output tu.

265 haichezi kwa older TV versions but you can cast it to TV through the phone au lappy.

Yeah in the meantime you can use your laptop or desktop as a home theater pc (HTPC)

Sony has slowed down on hometheatres, they didn’t manufacture 4k hometheatres but they have 4k Blu-ray players which play h.265. Kama HT yako ni ya FHD Blu-ray haitacheza HEVC. Hevc came to compress 4k video mainly, and other resolutions. Other companies have done just the same as Sony.

Sony smart TVs do play HEVC pia.