I am here wondering how an MMA fighter, just walked off T-Mobile arena with $100 million, for losing a fight. McGregor is very happy with the loss, as seen in the post fight conferences. He talked his way in to a 100 million dollar payday for a boxing match he had no business being in, simply because people buy into hype.. he's a good fighter who happens to be great self promoter. How else would an amateur boxer (0-0) get a chance to fight with a legend if not talking his way into it. There is no bad publicity, people buy into hype. Psychologists call it social capital, and McGregor invested his wisely. It is easy to turn popularity into money.