What began as an innocent collage of this year's Miss India finalists has evolved into a heated social media debate about India's obsession with fair skin.
The image, published in the Times of India newspaper, had 30 head-shots of glossy-haired finalists who all appeared to share the same fair skin tone.
In a country with 1.3 billion people, hundreds of languages and myriad ethnic groups, Twitter users suggested that beauty pageant organizers were only choosing contestants that perpetuate Eurocentric beauty ideals.
"They all have the same hair, and the SAME SKIN COLOUR, and I'm going to hazard a guess that their heights and vital stats will also be similar," another Twitter user Prasanna Ratanjankar wrote.
While the contestants' skin tone looks particularly light and appearance especially uniform in the collage that caused a stir online, other photographs and videos of the contestants reveal them to be not as fair-skinned as the Times of India's image. The Times of India and Femina, the organization that hosts the pageant, have the same parent company -- Bennett, Coleman & Co.
The controversy around the Times of India's photograph, however, highlighted a sensitive issue in India, where Miss India is a huge cultural event.
The competition helped to launch the careers of actress Priyanka Chopra and Bollywood icon Aishwarya Rai, and has become a beacon of national pride when winners go on to bring home international titles, such as Miss World.
https://www.cnn.com/style/article/miss-india-fairness-intl/index.html

The image, published in the Times of India newspaper, had 30 head-shots of glossy-haired finalists who all appeared to share the same fair skin tone.
In a country with 1.3 billion people, hundreds of languages and myriad ethnic groups, Twitter users suggested that beauty pageant organizers were only choosing contestants that perpetuate Eurocentric beauty ideals.
"They all have the same hair, and the SAME SKIN COLOUR, and I'm going to hazard a guess that their heights and vital stats will also be similar," another Twitter user Prasanna Ratanjankar wrote.
While the contestants' skin tone looks particularly light and appearance especially uniform in the collage that caused a stir online, other photographs and videos of the contestants reveal them to be not as fair-skinned as the Times of India's image. The Times of India and Femina, the organization that hosts the pageant, have the same parent company -- Bennett, Coleman & Co.
The controversy around the Times of India's photograph, however, highlighted a sensitive issue in India, where Miss India is a huge cultural event.
The competition helped to launch the careers of actress Priyanka Chopra and Bollywood icon Aishwarya Rai, and has become a beacon of national pride when winners go on to bring home international titles, such as Miss World.
https://www.cnn.com/style/article/miss-india-fairness-intl/index.html