Social media marketing

Which are the best social media marketing platforms to find customers who are over 40 years and above?

for Kenya enda Facebook

Wozap

40years+ wako online kweli??

adwords

Wengi sana, smartphones and data are cheap nowadays, hata mashosho na maguka can afford.

Am wondering the same. What other marketing approach should i be thinking of?

Look for telegram and whatsapp groups for professionals kama walimu. Facebook wachana nayo ni ya vijana, unless it is a focused group with the desired demographic.

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Depends on what route you wanna take. If its paid traffic then use FB and Google. However, you will need to watch out for your acquisition cost and return on adspend(ROAS). I don’t know what product you are selling but ensure you plan well especially using funnels.

This age bracket has money compared to 20s thus ensure whatever you sell them you present it well. Use surveys and/or quizzes to generate leads or straight lead capture pages then close them unless its an online sale.