True. Sometimes it is so cleverly packaged it would take a very critical eye to spot. Sometime back I had a not so cordial mail exchange with a favorite motoring columnist, who, in my opinion, had featured a car that did not deserve coverage. In this instance, the car in question was the Indian pick-up Mahindra Genio. At the time, the car had just arrived in the market. Given that the vehicle was from a third-rate manufacturer with a less than good reputation, the article came across as a cleverly engineering advert. Although the fellow expressed displeasure at my insinuation that he had received some tea to do the article, I have never been convinced that he did the article at an arm’s-length. I still enjoy his articles, but that incident still lives in my memory.