I finally got round to watching the
whole investigative piece from Jicho
Pevu last night and I’m wondering
why no-one is stating the obvious.
Kanyari is smart, focused and very,
very talented.
Business, Brand-strategy and
management lessons we can learn
from Doctor-Prophet-Pastor Kanyari.
- Define your target market, know
your target market, define their
needs. - Meet the needs of the target head
on. I need a job, I need healing. - Inspect what you expect.
- Brand delivery focus. His is
singular. Healing, through prayer and
water and 310/= - Market the brand attributes and
promises consistently - simamisha
Mbegu, Tuesday service, kunywa maji - Kanyari is also a study in great
human resource management - His
choir also worked as: his call centre,
his assistants, his research team,
customer service centre, accountants,
ushers and sales team.