You are thinking too much.
But anyway, why are they opening it this late?
They should have started theirs way before even Inooro TV and the myriad others.
For example Rose Kimotho who sold them Kameme went ahead and established Three Stones Tv.
Will the brand name Kameme sell?
Only time will tell.
It will sell, old, illiterate people are there, it also depends on the programs they will have.
Does it matter?